Website Design & Search Engine Optimisation

With Internet and web presence rapidly becoming the most favourable and effective method of advertising and retail, EduPay – building on years’ of experience in website design and promotion - have devised web packages aimed at all levels of business. From websites for the professional tradesman to full e-commerce solutions for large companies, EduPay can deliver your exact online requirements.

Please contact Martin Wilkie via email or phone 020 8404 0711.

EduPay website design packages

All the web design options below comprise yearly hosting, which includes;

• Full page ‘Bronze Award’ listing in the EduPay business directory with the option to upgrade to Silver or Gold at extra cost.

• Domain name registration

• Email (up to 12 email addresses)

• Use of our Content Management System (CMS), where you can update your web pages.

• Technical support

Websites will be developed on a demonstration URL and hosting will be charged per annum from the date your ‘demo site’ is viewable.

Production costs do not include copywriting or website promotion. To build a successful website it is necessary to use professional copywriting and promotion techniques for Search Engine Optimisation (SEO). EduPay offer these services too.

Custom features and programming will incur extra cost. All extra costs will be quoted before work commences. There are no hidden costs.

If you require your own company website domain name and email, this will be charged at £95 per annum. We can point your domain to a page on the EduPay business directory if required.

THE ARTISAN

Website design for the small business or professional tradesman

Choose from a selection of templates listed below. Your website will be up to 5 pages and will contain your company logo, text and images, and will reflect your company colours.

Template 1 Template 2 Template 3 Template 4 (suitable for photographers)

Costs
Production: £675
Hosting: £195 per annum

THE MOVER & SHAKER

Bespoke web design for medium to large businesses

Your website and graphics will be tailored to your exact requirements and will reflect your corporate image.

Costs
Production: £1350
Hosting: £245 per annum

THE HIGH FLYER

Web design for the small shop

Our standard feature-rich e-commerce package gives you 7 pages including; Home, About Us, Special Offers, New Products, Contact, Terms & Conditions, and Privacy Policy.

Each product will have a title, small picture, short description and price, and a link to a ‘more details’ page, which displays a larger image and fuller product description. Stock pages are search engine friendly.

Payments can be taken online using your choice of payment portal, such as PayPal. Other features can be added to your shop website at extra cost.

View an example website
View an example website

Costs
Production: £750
Hosting: £275

THE DRAGON

Advanced web design for the retail company

Bespoke e-commerce enabled websites, which integrate with payment portals to accept online payments. Stock pages are search engine friendly and you can add your items for sale via the content management system. Attributes, such as size, colour etc. can be applied to stock items.

Costs
Production: £2795 (This does not include uploading stock items. This can be done by the client-side using the CMS or by EduPay at extra cost.)
Hosting: £295 per annum

Website promotion

Your website on its own will not give you a productive web presence. Your website will either need to be properly optimised to appeal to search engines or alternatively we can run a paid web advertising campaign for you.

Search Engine Optimisation (SEO)

A website that is properly optimised for search engines will outrank a website that is not when it comes to search results. As well as a number of technical issues, which we cater for in our normal site build standards, SEO will generally rely on the correct application of keywords and key phrases on your web pages and also on off-the-page factors, which are used to determine the ‘popularity’ of your website. The most significant of these factors are inbound links to your website from other web pages on the Internet.

Keywords and key-phrases

In order to effectively copywrite for the web, keywords and phrases need to be identified. We allocate a score to each keyword and phrase and this list can be used to construct the textual content for the website. We use our SEO software to monitor page production.

Cost for this service is £150 plus £50 per page to produce a list of keywords and suggestions as to how these should be applied to the website. Not all pages will require this set up.

Creating inbound links

We have spent many hours identifying directories, which have been useful in building improved search engine placement. There are literally thousands of Internet directories but we have determined that only a small proportion of these are beneficial. We have 2 models for building inbound directory links.

1.EduPay can register your website to useful directories for you. The cost for this is £5 per directory. We can guarantee a very high acceptance percentage.
2.You can order batches of 50 directories from the admin area of your website to register yourselves. The cost for this service is £1 per directory. There is an initial £95 set up fee and a compulsory minimum order of 50 directories.

Notes:
(i) The set up fee above includes advice on how to present your business information to the directories. A ‘help page’ is accessible via the admin area to further assist you. We will check your information before you begin registration. You will need to write varying descriptions of your business and to varying lengths. EduPay can copywrite these descriptions for you at a cost of £175. This applies to both ‘Model 1’ and ‘Model 2’.
(ii) You are not at liberty to divulge the contents of, or sell our directory list to any other party and you are not at liberty to use it to promote multiple websites.
(iii) You will be asked to report any directories that have become redundant or have changed to paid models. You will receive free credits for submitting validated reports.
(iv) We can supply a list of expert websites (not directories), which may be willing to link to your website. Some of these may be paid models. Cost for this service is £95.
(v) If you run your own link building campaign in conjunction with ours we cannot guarantee your success. Some links or multiple registrations may have a negative impact on your website’s ‘popularity’. We therefore suggest that we validate any linking websites before you apply for a link or link exchange.

Copywriting

Effective web copy requires inclusion of keywords and key-phrases above placed in strategic order within text that appeals to your customer.

Keyword research is charged as extra. Costs include one set of revisions. Costs may vary depending on volume of information supplied by the client.

Costs for copywriting
The Artisan: £250 to £450
The Mover and Shaker: £500 to £800 (including one meeting)
The High Flyer: £500 to £800 (including one meeting)
The Dragon: £600 to £900 (including up to two meetings)

We can also supply a service for writing your EduPay business directory page. Cost for this service is £95 to £200 depending on type and quantity of information supplied.